A powerful mission statement is an effective and important tool for a company to employ, but research shows that there are three common threads among the good ones. It is important for a good mission statement to be personal, and include empathy and understanding for your customers and potential customers. Once you have a defined mission statement it is imperative to stick to it no matter how hard it may be, make sure to honor it. And finally a good mission statement can also be used to defuse potential problems or objectors.
