When the people at the top of a business have these leadership identity crises, those in the middle on down find it difficult to begin their journey to develop their personal brands and value propositions. As a result, too many leaders have been acting inauthentically, managing by the templates of old, and cannot evolve to be the leaders their company needs, because those templates stripped them of their identities and left them uncertain about who they are and how to face change.
Key Takeaways:
- In today’s new normal, people want to be part of a workplace culture that allows them to be their natural, authentic selves — one that supports their efforts to be more purposeful, responsible and accountable.
- This is also what makes consumers less trusting because they don’t believe a brand’s intention is authentic.
- You need to stop getting trapped in all the noise and focus on adopting a new mindset. You have to shift your thinking from the organization as a provider to the organization as an enabler.
“Simply put, we as leaders must turn the spotlight of accountability on ourselves to strive for excellence — to help guide the evolution of our organizations’ futures and that of our clients and customers.”
http://www.ceo.com/entrepreneurial_ceo/6-characteristics-of-an-innovative-leader/
