This article covers 9 techniques for sending emails to prospective clients that will translate into business. The tips cover getting straight to the point about the value of the email, stain away from trite sales subject lines, using common friendly language, keep it short, know your business, read it as a buyer and do not send the emails unless they have a point.
Key Takeaways:
- High-level prospects are bombarded with hundreds of emails every day. It’s no surprise that your sales emails need to be crafted with care if you want your recipients to open, read, and respond to them.
- Most email platforms display the subject line and first sentence of every new email. As your prospects scroll through the day’s new messages, will they recognize the value of your email right away?
- Present your email’s value up front by crafting a compelling subject line and first sentence that directly state the value your email brings. For example, if your email tells prospects about a new marketing tool your company offers, then tell them so.
“Present your email’s value up front by crafting a compelling subject line and first sentence that directly state the value your email brings. For example, if your email tells prospects about a new marketing tool your company offers, then tell them so. Or if you’re emailing them a free ebook with tips to help them reach their business goals this year, make sure that’s explicit.”
https://blog.hubspot.com/sales/prospecting-emails-that-convert-to-real-business
