“High Profit Prospecting,” by Mark Hunter, is a book that can help you break out of old ways of thinking about leadership. If you tend to keep to the inner circle of your business or one way of thinking or doing things, you may be practicing what they call, “cocoon management.” It is well worth it to take a look around and listen to what others are doing and engage new perspectives, for better business and a stronger business model. This book has received many accolades from business notables, and is strongly suggested as a good read to help broaden your business perspective, and get out of the “cocoon,” and into a bigger world.
Executive Sales Leader Briefing: Do You Practice Cocoon Leadership?
