The Biggest Lesson I Learned in 2016: Talk About Who You Are, Not Who You Aren’t

We’re the caretakers of our company brand, and we make choices every day about how to tell our brand story. By its very definition, a brand must be something. Actionable Marketing Guide, put together a great list of brand definitions from 30 marketers and visionary leaders. This is as true for personal branding as it is for business branding. The key, though, is reaching down and pulling out the authentic, unique you.

The Biggest Lesson I Learned in 2016: Talk About Who You Are, Not Who You Aren’t

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