Ethan Hathaway

AI Discovers 50 New Planets Analysing Old NASA Data

Two of my favourite topics today, this is a great example of how the future will involve humans  working along side artifical intelligence (AI). Astronomy researchers developed a machine learning algorithm to determine “real” planets from “fake” planets. By using this algorithm, it helped confirm the discovery of fifty new planets by analysing old data from

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Zoom overdose

While many workers are working from home/remotely, it looks like managers aren’t adjusting too well by scheduling waaaaayyyyyy too many Zoom calls. Sure, I get it, if you’re in a client-facing role, then you might not be able to avoid Zoom calls, but we shouldn’t be wasting everyone’s time with too many internal Zoom meetings.

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How to AI

One of the main topics of the Emerging Edge is what’s happening in AI (artificial intelligence), well, the good folks at Emerging Tech Brew, have posted their handy guide to AI (for humans). Have a look here. (With the amazing test results from GPT-3, I can safely tell you this was written by a human…or

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High-Performance Email Marketing Training Course

High-Performance Email Marketing Email marketing strategies from over twenty years in the trenches Email? Are you kidding? Who reads emails these days? If that’s what you’re thinking right now, then go ahead and stop reading and click away… …this course won’t be for you. Why? The course isn’t meant to persuade you or change your

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B2B Sales: How should I split my time between calling new customers (or writing cold emails) and making follow up calls (or follow up emails)?

Question from a B2B Software Sales professional: “How should I split my time between calling new customers (or writing cold emails) and making follow up calls (or follow up emails)? How much time should I dedicate for each activity each week?” My answer: Firstly, my approach to Sales & Marketing differs from traditional Sales &

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Are there ways to instill consistency for my salespeople?

I’ve been trying to help answer business questions lately especially during these trying times, here’s another one: In my experience, inconsistency with your salespeople may be signs of: Spending too much time on unqualified leads This is probably the most common reason for poor sales results. Not only that but it creates a vicious cycle

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When in the B2B sales process, should I send a proposal to a client?

I recently was asked this question and wanted to share my answer here with you too (with some minor edits): Great question on one of my favourite topics! I’ll share some of the common mistakes I see in the proposal process: First, proposals take time and resources to prepare – so there is a “cost”

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Team Craft Masterclass: The Art of Building an A-Level Team

How to Build an A-Level Team the Smart Way Team Craft™ Masterclass In this online masterclass, I share over two decades of practical tips and lessons from hiring A-level team members (including remote recruiting). View the detailed course content and the latest discount promotions: Ready to Enroll? Click on the button below to enroll Have

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How do I start a career in digital marketing without any experience?

I get this question very often:“How do I enter/start a career in digital marketing without any experience?”This comes from new graduates and also people already working one to two years but want to change careers and go into digital marketing.Since, I found myself repeating the answer very often, I thought I would share this as

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