BuzzFeed’s CEO On The Secret To Virality

Jonah Peretti, who is the founder and CEO of the popular website BuzzFeed, was once a staffer at the Huffington Post. During this time there, he learned the importance of making meaningful human connections with colleagues and those he came across. He explains how this philosophy results in his vitality and accounts for much of his success.

Key Takeaways:

  • While working at The Huffington Post, Jonah Peretti learned to appreciate the importance of human connections. He then founded BuzzFeed, a global media platform focused on producing highly shareable content.
  • So what’s the secret to ‘going viral’? Is it a certain platform or type of content? Peretti’s perspective may surprise you.
  • Driven is presented in collaboration with HBX, the digital learning initiative from Harvard Business School.

“He then founded BuzzFeed, a global media platform focused on producing highly shareable content.”

http://www.ceo.com/ceos_in_the_news/buzzfeeds-ceo-on-the-secret-to-virality/

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