Perhaps the biggest benefit online marketing has for small businesses is that it enables them to spend each dollar more efficiently to yield a higher ROI. Here are some ways in which small businesses are making the most out of their online marketing efforts. Successful small businesses don’t just produce content for the sake of keeping a schedule. Local SEO is extremely important for small businesses, especially ones with a physical address. For example, Abrahamson and Uiterwyk, a Florida injury law practice, has used local SEO to dramatically boost their rankings to increase business.