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How We Became An Industry Leader With Zero Advertising

Wanting to take that next step and propel your business to an industry leader? For me, and for many successful entrepreneurs, the secret is creating something truly original, without modeling it off something that already exists. Getting celebrity testimonies can really put your business on the map. Take notice of what your clients think is […]

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Why Trust In Leadership Leads To Better Employee Performance

Trust is a very important leadership qualities that is valued among many companies, but whose value people have a hard time quantifying. There is a new study going around now that exams the connection between a trustworthy leader and productive employees in the workplace. Key Takeaways: Trust is one of those softer management qualities that

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Profit numbers, finance for non-finance training

How Will Leadership Change In The Cognitive Era?

Time will tell when and how they change things, but it will happen, and it will happen quickly. Cognitive computing and artificial intelligence will help people stay abreast of these accelerating technological advances without becoming completely overwhelmed by them. How will leadership change in the cognitive era? Leadership behaviors that yielded success in the past

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2017 Project Management Conferences You Won’t Want To Miss

To broaden your horizons as a Project Manager, you should attend different conferences within your specialty around the world. Not only does each Project Managment Conference offer different topics and types of people, but you can also discover other interests and new people. Why miss a Project Management Conference when there are so many out

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Cut, Cut, Cut: Elimination Strategies To Boost Productivity

Elimination is a good strategy for increasing productivity. The first rule of elimination is to identify the most important goal. The first goal is often obtaining more money. Brainstorm 10 elimination ideas by judging quality over quantity. Ideas of things to eliminate include unsubscribing from unneeded email lists and magazines, and automating one bill payment

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Does Funding Circle’s $100M Round Signal A Return To Boom Times For Online Lending?

Coming out of a financially difficult time for 2016 many business are adopting new business practices that are leaving them smarter and richer for the current year. Many companies are turning to Funding Circle to know do business with and help them to grow with their small business loans in the future. Key Takeaways: Online

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The First-Timer’s Guide To Choosing A Standing Desk You Won’t End Up Hating

The first fork in the road for anyone considering a standing desk is to decide between a setup that’s purpose-built for standing and an addition that converts your existing desk for that function. As a result, they ended up shying away from standalone standing desks and began to look more closely at attachments that turn

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Facebook Finally Admits It’s A Giant Media Company—Almost

Most the population knows the social media hub called Facebook but did you know Ever since it first launched, Facebook has resisted being described as a media company. Founder and CEO Mark Zuckerberg has instead insisted that the social network is just a platform for ideas. Still, it certainly meets Webster’s definition of media: “the

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Why Real Leaders Have Strong Egos (And That’s A Good Thing)

Thinking about your ego as something to be stuffed down and barred from your professional life isn’t just counterproductive, it also misunderstands what ego actually is and how it works. They’re led to believe their egos will only get in the way of their credibility and effectiveness and spell certain doom for their ability to

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How the Best CEOs Incorporate Speed Into Their Business (and How You Are Doing It Wrong)

Speed is something that needs to be taken with a grain of salt, especially in the business field. By trying to speed up operations too quickly, it can lead to poor quality and business practices that will detriment your relationship with customers. However, by taking calculated and measured steps in improving speed in certain areas,

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Are You Hip or Just Unprofessional? Here are 4 quick tips to fix your business style.

Young professionals make many mistakes and can’t seem to distinguish the line between being hip and unprofessional. This article gives you five simple tips to fix your professional business style. The tips are to never wear sunglasses, don’t smoke even if you client is, don’t eat in front of the customer, have good hygiene, and

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2017: 2 Predictions with 0 Risk and 1 Idea for 7% More Revenue

In 2017, I predict two “zero” risk propositions. First, we should welcome in a dramatic acceleration of adaptive and intuitive applications and technology as never seen before. Technology will get smarter or users will disengage. Expect marketing automation tech companies to offer “engagement platforms” instead of simply marketing automation tools. Engagement platforms put people. Secondly,

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6 Creative Sales Prospecting Ideas You’ve Never Tried Before

If you rely on the same prospecting methods and never try anything new, you’ll miss out on valuable opportunities. To find these high-value prospects, you’ll need to try to add some creative prospecting techniques to your arsenal. You might also consider sending along a relevant article or tip, congratulate them on recent company news, or

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5 lessons from the book LinkedIn’s head of recruiting recommends to all new managers

The head of recruiting of LikedIn is no stranger bumpy business and made a book in 2015 called “The obstacle is the way” that gives new mangers a few lessons. He explains in the book that obstacles that occur in business or life is just another way for us to practice and get better. He

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Will Training Help Improve Employee Performance?

Training normally consists of one or more experienced employees passing on her/ his knowledge to the newcomer. Such internal training can be highly effective but requires that organization leadership determine training objectives, develop processes/curriculum and deliver the information in a way that maximizes the probability that employee will perform in the desired way. Whether you

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5 Companies Getting Employee Engagement Right

Employee engagement is a workplace approach resulting in the right conditions for all members of an organisation to give of their best each day, committed to their organisation’s goals and values, motivated to contribute to organisational success, with an enhanced sense of their own well-being. Employee engagement is based on trust, integrity, two way commitment

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Social Media Is Growing Up. What Does That Mean for Your Marketing?

In the context of the omnichannel mix, social media is at the epicenter of innovation. Not only does it have incredible capabilities for listening and publishing, but it’s also the nucleus for modern direct-response advertising for demand gen. Now with emerging products like Facebook Messenger, social is set to continue revolutionizing e-commerce and customer support.

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7 Steps for Maintaining Your Composure in Times of Chaos

With the change management requirements, marketplace demands and competitive factors that surround us, leaders must have greater poise, agility, and patience to minimize the impact of uncertainty. How leaders respond to these and other pressures is an indicator of their leadership preparedness, maturity, and acumen that encourages an optimistic, glass-half-full environment where employees are free

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Your 2017 Social Media Strategy: Don’t Try To Be Everywhere At Once

Struggling with advertising your business on social media? Well there are some steps you can take to get the exposure you want and skyrocket your business on social media. The ultimate key to getting noticed on social media is to do less. Invest your time wisely on one platform instead of multiple ones. Each platform

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Three Questions You Must Answer Before You Present Your Business Plan

Prior to presenting your business plan there are a few things you need to take into consideration. For one, make sure your communication style reflects that of the people you will be discussing it with. Secondly, ask yourself what you will stop doing. This is a question that often times goes ignored. Lastly, you need

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Richard Branson To Business Leaders: Society’s Problems Are Your Problems

A business owner may believe that their only responsibility is to increase the business’ profits. However, this is a bad approach. Richard Branson believes that a company should work help solve society’s problems. He says that it is troubling that Donald trump does not believe in global warming and points out that a socially responsible

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Steve Wozniak Offers Four Pieces Of Advice For First-Time Entrepreneurs

Apple co-founder Steve Wozniak has shared his advice to entrepreneurs and engineers who may be thinking about starting up their own tech company. Wozniak, who founded Apple along with Steve Jobs in the 1970s, spoke to Econsultancy’s Ashley Friedlein at the Festival of Marketing in London about some of the ingredients needed to create a

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Marketing Automation for Sales Development: An Essential for Revenue Success

At its best, marketing automation is software and tactics that allow companies to buy and sell like Amazon — that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides

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