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A long time ago in a galaxy far, far away, marketing didn’t drive movies the way it does now. Instead of harnessing merchandising power and pre-existing fan bases, movies existed on their own creative merit, looking strictly to the box office to make the big bucks. But in 1978, that changed when a marketing juggernaut […]

Every fall, tens of thousands of law students compete for a small number of coveted summer associateships at the country’s top law firms. The stakes are high: getting one of these rare internships virtually guarantees full-time employment after law school. A new study published in the American Sociological Review reveals how socioeconomic status and gender

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If you want to make the most out of your career, weave these two words into the fabric of your approach to life: “Challenge yourself.” You will never fulfill even a fraction of your potential by sticking to the safe and comfortable. Why? Because the safe and comfortable never forces you to rise to the

Instagram is an app for iOS, Android, and Windows Phone devices that allows users to share and upload photos to the Instagram community or across social networks. Getting more followers is essential to increasing your Instagram presence, but knowing where to start can be difficult. Read this article for tips on creating good photos, interacting

Why does a neat or messy desk reflect on your productivity? What does your desk say about you? That said, it’s certainly true that a completely spartan desk with no papers at all can make you appear like you don’t have very much going on — not only have you had time to perfectly organize

In a perfect world, every interaction with your prospects would unfold smoothly. Ultimately, you’ll keep the deal on track while boosting your people skills. You’re Dealing With a Hostile Prospect One of the best ways to win over a hostile prospect is to identify what he wants, then help him get it. Many salespeople routinely

A huge problem that some salesman face is getting cold in their sales. When this happens you would do almost anything to break the bad streak and make a big sale for the company, These tips and ticks will help you increase and maybe even double your sales when applied. 8 Powerful Referral Strategies That

Getting that first meeting with prospects can feel like standing at the foot of Mt. Everest and looking up at where you have to go. It’s one of the first milestones for sellers and its one of the hardest. Without that first meeting sellers are dead in the water – can’t sell if they’re not

Digital marketing is an impulsive, erratic, and volatile industry. The moment you catch the tiger by the tail, there’s a new tiger whose fugacious tail requires catching. Keeping up with a changeable industry seems like a fool’s errand. Where is the balance between chasing capricious trends, on the one hand, and ossifying into a Luddite

You have heard of gender wage inequality, but is there inequality in bonuses too? The size of your holiday bonus may have to do with how your boss voted in the last election. Researchers delve into the details of how the political leanings of managers affect the extra cash female employees receive compared to their

Even the most level-headed among us deal with anger and frustration at some point. A common reaction? Venting. We’ve all done it. But what’s the best way to handle being on the receiving end of someone’s vent session? Usually, people take one of two attitudes. Option 1 is to jump in and give advice—but this

Taking grab-and-go to the next level. Amazon just opened a state-of-the art grocery store called Amazon Go in downtown Seattle that lets customers shop without ever waiting in line or going through a checkout process. Once patrons have everything they need, they simply exit the store. When they leave, Amazon’s technology adds up their purchases

The federal overtime provisions are contained in the Fair Labor Standards Act (FLSA). Unless exempt, employees covered by the Act must receive overtime pay for hours worked over 40 in a workweek at a rate not less than time and one-half their regular rates of pay. There is no limit in the Act on the

While the paper is the official newspaper of the Chinese Communist Party and read mostly by members of the party, the paper’s business section is now the voice of state-directed capitalism. Party members and seasoned China watchers read it carefully to gauge which way the political wind is blowing. A month ago the 370 full

Your website has only seconds to capture interest. Think about articles you’ve read, speeches you’ve heard, books you’ve begun. The initial exposure helps people determine whether they want to spend more time reading, listening or viewing. There is simply too much competition for time to expect that people will invest too much of theirs in

A measure of a company’s financial health. Equals cash receipts minus cash payments over a given period of time; or equivalently, net profit plus amounts charged off for depreciation, depletion, and amortization. The cash flow statement is distinct from the income statement and balance sheet because it does not include the amount of future incoming

Emotions are a vital part of our everyday lives. Whether you’re having a good laugh over a text message or feeling frustrated in rush hour traffic, you know that the highs and lows you experience can significantly affect your well-being. Your ability to regulate those emotions, in turn, affects how you’re perceived by the people

Most adults spend more waking hours at work than anywhere else. If you are unhappy there, you are unhappy a major chunk of the time. Finding balance requires setting priorities and building appropriate boundaries: taking the half-hour lunch that you are allotted and focusing on the responsibilities that fall under your job description, not those

Analysis of the collected data revealed that office design has a substantial impact on the employees’ productivity. The overall impact of different elements showed that lighting affects the productivity of most employees. The overall mean of all the factors show that female employees are more concerned about their workplace surroundings, whereas, their male counterparts are

Going to the company office holiday party this year? You can take advantage of the office party to have some fun and advance your career or misbehave and cripple your career. Do remember that although office parties are intended as social events to reward employees and raise morale, they remain strictly business events. Do act

Are you trying to make a name for yourself in your industry, or have you already? If you already have, then maybe you’re just struggling to find a way to have it be known that you’re the leader when it comes to working digitally. If not, maybe you want to get there. “Four Tips For

Your employees are far more likely to stay with your company if they feel their efforts and contributions are valued and appreciated. Recognizing employees for stellar work is vital to maintaining morale and boosting productivity. Putting some thought into employee recognition is well worth the effort. There is no better way to inspire employees than

Being yourself at work is a win-win for both you and your employer. Feeling comfortable and confident in your own skin, with your unique abilities, helps bring out your best talent, and will make you the kind of employee your company values. Diversity is good for business because companies need different perspectives to find solutions

With some thought, creativity, and just a little effort, you can turn this material into blogs or case studies for public consumption. It can be an intelligent and effective way to leverage assets that were just sitting around into content that can extend your brand and build your credibility as an industry thought leader. Position

There are quite a few things each individual can do in the morning to boost their productivity during the day. Studies show simply meditating for just twenty minutes a day can be very helpful. Also eating a high-fat high-protein breakfast or getting an early start can boost your energy as well. 5 Morning Habits to

A whopping 78% of people think that in general, brands are NOT open and honest. In fact, only 1 in 4 people thinks that brands actually do what they say they’re going to do – a level of mistrust typically reserved for badly behaved toddlers and black market organ dealers. It doesn’t matter if you

Every single pursuit has a core set of basic building blocks that, when in place, get you 95% of the way towards perfection. If you’re working on building an app, the basics are speed, reliability, and usability. If you’re working on your health, the basics are diet, sleep, and exercise. However, product teams love adding

The world of crowdfunding has many options available. With each option comes a unique set of pros and cons. To pick if crowdfunding is right for you must first set goals and decide what is to be achieved from raising funds from the public. There are many factors that need to be considered. 5 Questions

Most companies have customer support people who already give everyone feedback on a lot of different things. Susan E. Wyse writes that Despite the rise in popularity of online and mobile surveys, face-to-face interviews remain a popular data collection method and that it provides advantages over other data collection methods. It helps you understand how

How do you view your boss? Maybe you like them, maybe you’re neutral to them because they’re your boss and you don’t really want to have a personal opinion — but, worst-case scenario, maybe you don’t like them because they… Well, they just suck. “Four Recognizable Signs You Work For A Lousy Boss” gives four

Companies are obsessed with conformity, and it is hurting them big time, Harvard professor Francesca Gino argues in the thought-provoking piece. Gino outlines a whole body of research that shows this need to hide your true self at work makes people less committed to their jobs, less engaged, less satisfied, and more likely to feel

Does your business have something going on with it when it comes to letting your employees move up in the ranks, and how well employees behave overall? That might have something to do with goals of the company and goals of the individual not lining up, but you don’t need to worry — “What Happened