With the crisis and its consequences in terms of lower operating budgets, lower investment levels, and even freezing job creation, companies have had to find new ways to approach their marketing. More efficient marketing strategies in terms of profitability have been successfully activated, and they focus on three key levers: inbound marketing, customer loyalty and refocusing on their core business. The content marketing is in this respect a particularly suitable technique for the brand may contact its customers and its base of contacts by just focusing on the strengths of its offer on its business specialization.
